The FSSAI has issued directions dated 11 August 2017 regarding the operationalization of the logo for fortified food under the Food Safety and Standards (Fortification of Foods) Regulations 2017.
In May 2017 the FSSAI had issued directions regarding the operationalization of standards for fortification of foods. Since then FSSAI has received a number of representations from stakeholders about the use of the fortification logo as specified in Schedule II of the Food Safety and Standards (Fortification of Foods) Regulations 2017.
The FSSAI has clarified that the +F logo must be displayed on all labels of fortified labels as given in Schedule-II together with the statement that a particular food is
“Fortified with ……………….. (Name of the fortificant).
Further FSSAI has clarified that the statement
SAMPOORNA POSHAN SWASTHA JEEVAN is optional and it is not mandatory to have that on the food label. However, if it is used then it must be placed below the fortification logo as shown below.
The fortification logo has been designed in this way with a + sign and F surrounded by a circle which indicates the addition of extra nutrition and vitamins to daily meals.
A logo is a visual symbol that enables people to identify that a certain food is fortified. A logo that can be easily spotted and recognized by all levels of consumers is a must so all levels of consumers can recognize the foods as being fortified especially as they are meant to provide better health to consumers. FSSAI has taken a step in public health space to address deficiency-related issues and Malnutrition Disorders through fortification of food.
There are several food businesses that have already started using this logo on fortified foods. In India, like in most developing countries, it is generally the staple foods that are fortified like wheat flour, salt, maize, rice, milk, oil, etc. Fortifying foods of daily use means that consumers do not have to change their eating habits for getting added nutrition and vitamins.
For Logo Specifications, click here